Larry Carducci and Ron Herman founded the firm in Berkeley, California in 1976. In 1981, they commissioned their friend and Berkeley artist David Lance Goines to create an original poster for the firm that illustrated the firm’s keen sensitivity to the relationship between people and nature. Over the past 40 years, just as technologies have advanced, so has the firm.


Our new logo evolved from the fruit of the tree in the original poster, a distillation that celebrates our design evolution. Our new logo reflects how our approach to landscape architecture is rooted in principles of spatial design, strong in concept and modern in detail. All the while, we remain rooted in our commitment to preserve and enhance the relationship between people and nature.